Europe and Australia Closer, Passing Via Italy
Since Australia has reopened its borders, there is one more opportunity for Europeans to discover it: from June 2022, in fact, it will become a more easily reachable destination thanks to the new direct flight of Qantas, the national airline, which from 23 June will connect Continental Europe to Downunder three times a week. The […]
Provolone Valpadana PDO, 2 Tricks To Recognize The Real One
A good quarter of the total (24.5%) in the cheese category of Italian products are those most imitated in Australia. The Italian Sounding theme is very dear to the Consorzio Tutela Provolone Valpadana, that suggests two simple tricks to make no more mistakes in being sure to choose the authentic product. The first is the PDO […]
Record Exports for Provolone Valpadana PDO, + 50% in Australia
The Provolone Valpadana Protection Consortium has released 2021 export data, and it’s been a real golden year for this European cheese which gained + 20% compared to 2020. And Australia is an increasingly interesting and “heavy” market in percentage terms, among the top 5 in the world (the second non-EU market), with over 50% m
The world cheese consumption
Europe has the highest level of per capita cheese consumption. According to Statista, in 2020, European people on average ate 18.44 kilograms of cheese. U.S. and Canada came in second and third in that year at 17.4 and 14.3 kilograms of cheese per capita. Australia is the fourth consumer, at 11.96 kilograms of cheese per […]
The true seduction
The most recent communication strategy for Provolone Valpadana P.D.O. focused on the dualism between the two types, mild and strong, and on the clear identification of the different uses to which it is put. In fact, it is extremely important to offer the consumer those elements of use that can favour a more precise use, […]