THE CAMPAIGN

“Born to Be Authentic – Provolone Valpadana, a PDO cheese from Europe” is the project promoted by the Consorzio Provolone Valpadana and supported by the European Union with the aim of increasing the recognition and level of awareness of European quality brands and improving consumer awareness of their value.

The project, which will last 3 years, is specifically dedicated to Australia, a market with great potential and which pays increasingly more attention to values such as the quality and authenticity of food products.

The project is aimed at both operators, chefs in particular, and consumers, especially Millennials, as well as journalists and influencers.

During the 3 years, numerous online and offline activities will be planned, particularly in the Sydney, Melbourne and Brisbane areas.

Follow us on social networks to stay updated on scheduled initiatives!