Record Exports for Provolone Valpadana PDO, + 50% in Australia

The Provolone Valpadana Protection Consortium has released 2021 export data, and it’s been a real golden year for this European cheese which gained + 20% compared to 2020. And Australia is an increasingly interesting and “heavy” market in percentage terms, among the top 5 in the world (the second non-EU market), with over 50% more Protected Designation of Origin product sold in 2021.

The highest levels of consumption have been registered in Sydney, Melbourne and Brisbane, which are also the geographical areas where the project’s promotional activities of the “Born to be authentic” campaign www.borntobeauthentic.eu will mainly be concentrated.